Our Target Audience

These people are our target audience, these are people known as the "young trendies". These people enjoy a laugh and live life in the fast lane with a fun motto. most of these people are unemployed and life life as it comes, they are interested in cool loud surroundings which we would try to emulate in our clip. we try to capture their attention by putting similar actors who look like themselves, allowing them to relate to the actors. the choice of surroundings is also very important as we try to give our clip a very modern and attractive look in which they will find interesting and keep them watching.

We researched the average comedy viewing age and discovered it was between 14-25 years. Despite this discovery, we have decided that it would be better to have a range of 16-25 years to allow adult content. 

As our audience are at this age, their habits consist of: Going out to parties and the cinema with friends or family, social networking, studying and completing any work, enjoying alcohol being part of the student life.

The interests of our audience includes: playing computer or other digital games, this links in with the income of the audience, watching interesting films/movies related to our genre which is comedy , listening to specific music of their taste. Both of these interests will help us to understand our audience and produce the task correctly and is including in our clip, "Like Bernie".

Music [average]: Our audience focuses on any type of the music depending on their tastes. There are a variety of music genres that they like to listen to e.g. Hip-Hop, RnB, Soul, 90's and many more.  

Social Background: Our audience come under D social grade. Their social status is working class or unemployment, as they are students, some of them do not work and some of them work earning lowest wages.

Income: For our audience this comes under students that might study at university and might have a job that its wages do not go over £21,000 a year. However they could also include students that do not go to school but may have a job which gives them little income for their needs.